What a Website Really Costs Per Year in 2026

Running a small-business website in 2026 costs anywhere from €60 to €600 a year. A typical do-it-yourself setup lands near €250: hosting around €120, a domain at €20–50, and up to €100 in small edits. The tenfold spread has little to do with the site itself and everything to do with how much of the upkeep you take on.
What makes up the yearly cost of a website?
The one-time build fee is only the entry ticket. After launch, a site keeps generating separate bills: the domain, hosting, an SSL certificate, backups, small edits, and someone’s time to check that all of it still works. Each line looks trivial on its own. The catch is that you pay different companies, on different dates, through different dashboards, and none of them will warn you when something breaks at one of the others.
The €60 floor is what you get by doing everything yourself, on the cheapest hosting and in the cheapest domain zone. The €600 ceiling is full service with regular edits. Most small businesses end up somewhere in between.
How much does a domain cost?
A domain runs €20–50 a year depending on the zone: national and international zones have different price tags, and a cheap registration does not always mean a cheap renewal. That is the least pleasant habit of this market: renewal is often more expensive than registration. Registrars advertise a low first-year price and switch to the full rate from year two, so the number worth checking at checkout is the renewal price. Set a payment reminder too: an expired domain takes down the site and the company email in a single day.
How much does hosting cost?
Cheap shared hosting sells at €3–6 a month as an intro price, and the bill often doubles after the first year. Realistic hosting for a small-business site ends up around €120 a year. An SSL certificate costs €0 when set up correctly, but it has to be renewed on time: an expired certificate is what makes the browser show your visitors a full-screen warning. With a pageever subscription, hosting and SSL are not separate bills; both are part of the plan.
What do edits cost, and who makes them?
Small edits are the least predictable line. A site that never changes falls behind the business: prices move, a new service appears, a promo needs a banner. With a freelancer, every such task is a separate negotiation: write, wait for a reply, agree on a price, check the result. In a pageever subscription, up to 5 simple edits a month are part of the plan, so the site gets updated when the business changes rather than when a developer becomes available. We take edit requests Monday to Friday, 09:00–19:00 Kyiv time, and answer in about 30 minutes on average.
The math of doing it yourself
Let’s price a typical year of a self-managed landing page. Hosting: about €120. The domain: roughly €30 more. Edits over the year: up to €100 if you hire a freelancer for small jobs like updating prices, adding a banner, or swapping photos. That adds up to about €250 a year. What the sum hides is the real cost. You are personally juggling three vendors: the host, the registrar, and the developer, each with its own dashboard, invoice, and payment deadline. Miss an email from the registrar and the domain gets suspended. The host quietly raises its rate and you find out from the next charge. The developer is busy on a bigger project and your edit waits a week. None of these situations costs much on its own, but each one takes attention away from the actual business. The honest price of the DIY route is about €250 in money plus dozens of hours a year spent on admin instead of sales.
Three ways to own a website, compared per year
| Option | One-time | Per year | Your time |
|---|---|---|---|
| Website builder | €0 | €150–300 | 5–15 h |
| Custom build, self-managed | from €300 (from €150 until 1 October 2026) | ~€250 | 10–40 h |
| Custom build + pageever subscription | from €300 (from €150 until 1 October 2026) | €96–192 | ~0 h |
A builder only looks free at the start: a plan with your own domain costs €150–300 a year, and you still do all the work on the site yourself. Self-managing a custom build is the cheapest option in money and the most expensive in hours. A pageever subscription costs €96 a year on the Basic plan or €192 on the Standard one, and paying yearly beats paying monthly: the same plans cost €10 and €20 a month. The price covers what the DIY route pays three separate companies for: hosting on a server stronger than budget shared plans, a domain with annual renewal, SSL, daily backups, monitoring, a lead form with Telegram notifications, and up to 5 simple edits a month. One invoice instead of three, and no “my developer disappeared” risk, because the site’s health does not depend on one person who might change their phone number. Plan details are on the pricing page.
The most expensive line is the one you cannot see
A website loses the most money not on bills but on breakage nobody notices. An expired SSL certificate scares visitors off with a browser warning. A forgotten domain switches the site off along with the email. A lead form can look fine for months while silently sending nothing. In the books, such a month is invisible: there are no invoices, the site appears to work, the leads just stop. A month of lost leads usually costs a small business more than a year of monitoring: as a standalone service for sites built elsewhere, monitoring is €50 a year. The system checks uptime every hour, checks SSL, the domain, and the lead form every day, and runs around the clock rather than only during our working hours. When something breaks, a Telegram alert goes out. We currently watch over 20 sites. Last month the monitoring caught three incidents, all three, to be fair, on our own experimental sites, but that is exactly the mechanics: the system sees the failure first, not a client asking a week later why the leads have stopped.
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